BOULDER CITY, Nev. – September 24, 2007 – A record number of 3,300-plus bicycle retailers visited Bootleg Canyon in Boulder City, Nevada today as part of the 2007 Interbike OutDoor Demo (the first day of the two-day event). The relocated and improved OutDoor Demo kicks off a week-long trade show, conference and exposition full of cycling-related product demonstrations, launches, seminars, clinics, advocacy outreach and networking.
"Momentum and preparation leading up to the OutDoor Demo resulted in a phenomenal first day," said Lance Camisasca Interbike's show director. "The sunny, 75-degree weather didn't hurt either. With the improvements to the booth expo area and so many new and returning exhibitors and sponsors, we were confident this year's Demo would surpass numbers from last year. Our goal is to provide attendees with an opportunity to test the latest gear on realistic and high-quality trails and courses – we felt that this year's OutDoor Demo accomplished that."
Located again in Bootleg Canyon, the Outdoor Demo's booth expo area was relocated approximately 350 yards to the west in an area improved with new landscaping. This year's OutDoor Demo expo area includes 65,000 net-sold, square-feet of space, an increase of more than six percent versus last year's totals. In addition, the expo area's new location provided OutDoor Demo attendees improved access to mountain bike trails in the area, as well as paved roads for road bike testing.
"The new Out Door Demo location is phenomenal so far and was the ideal way for us to launch our new Fuel EX, "said Derek Deubel, director of marketing for TREK."Today attendees have shown the most interest in our mountain bike lines, more than 120 demos and it's not even noon – another successful event!"
Retailers from all over North America and several international retailers got the chance to test bikes and accessories from such brands as Bell Sports, Giant, Kona, Scott, and Trek Bicycles before making crucial buying decisions for the upcoming year.
"OutDoor Demo is one of the only places we can get to know the newest products as well as we would like," said Darrell Blankenship, a retailer from El Paso, Texas. "The demo lets us get beyond just ordering from the catalogue and gives us the opportunity to really put these products to the test."
The OutDoor Demo runs Monday and Tuesday, September 24-25 from 9:00 a.m. to 6:00 p.m. each day in Bootleg Canton. The indoor portion of the show, the International Bicycle Expo, runs Wednesday through Friday, September 26-28 at the Sands Convention Center in Las Vegas, Nevada.
Event sponsors included:
Fox Racing Shox
Save Our Soles
TTI North America
For more information about Interbike, please visit www.interbike.com.