Interbike 2007 OutDoor Demo Begins in Bootleg Canyon

Record number of attendees demo manufacturers' latest bikes and accessories on extensive trail network, BMX track and closed road loop


BOULDER CITY, Nev. – September 24, 2007 – A record number of 3,300-plus bicycle retailers visited Bootleg Canyon in Boulder City, Nevada today as part of the 2007 Interbike OutDoor Demo (the first day of the two-day event). The relocated and improved OutDoor Demo kicks off a week-long trade show, conference and exposition full of cycling-related product demonstrations, launches, seminars, clinics, advocacy outreach and networking.

"Momentum and preparation leading up to the OutDoor Demo resulted in a phenomenal first day," said Lance Camisasca Interbike's show director. "The sunny, 75-degree weather didn't hurt either. With the improvements to the booth expo area and so many new and returning exhibitors and sponsors, we were confident this year's Demo would surpass numbers from last year. Our goal is to provide attendees with an opportunity to test the latest gear on realistic and high-quality trails and courses – we felt that this year's OutDoor Demo accomplished that."

Located again in Bootleg Canyon, the Outdoor Demo's booth expo area was relocated approximately 350 yards to the west in an area improved with new landscaping. This year's OutDoor Demo expo area includes 65,000 net-sold, square-feet of space, an increase of more than six percent versus last year's totals. In addition, the expo area's new location provided OutDoor Demo attendees improved access to mountain bike trails in the area, as well as paved roads for road bike testing.

"The new Out Door Demo location is phenomenal so far and was the ideal way for us to launch our new Fuel EX, "said Derek Deubel, director of marketing for TREK."Today attendees have shown the most interest in our mountain bike lines, more than 120 demos and it's not even noon – another successful event!"

Retailers from all over North America and several international retailers got the chance to test bikes and accessories from such brands as Bell Sports, Giant, Kona, Scott, and Trek Bicycles before making crucial buying decisions for the upcoming year.

"OutDoor Demo is one of the only places we can get to know the newest products as well as we would like," said Darrell Blankenship, a retailer from El Paso, Texas. "The demo lets us get beyond just ordering from the catalogue and gives us the opportunity to really put these products to the test."

The OutDoor Demo runs Monday and Tuesday, September 24-25 from 9:00 a.m. to 6:00 p.m. each day in Bootleg Canton. The indoor portion of the show, the International Bicycle Expo, runs Wednesday through Friday, September 26-28 at the Sands Convention Center in Las Vegas, Nevada.

Event sponsors included:

Bells Sports
Bikers Soap
Cervelo
CliffBar
EPS Doublet
Fiziks
Fox Racing Shox
Jelly Belly
Mavic
Maxxis
Nestle-Power Bar
Park Tool
Polar Pak
Save Our Soles
Shimano
Sierra Summits
Sport Legs
SRAM
Trialtir
TTI North America
Spyder

For more information about Interbike, please visit www.interbike.com.

2008 Banshee Preview

banshee1
 
banshee2
 
Man o man, banshee has been putting in work, I see 2 frames that looks like the ticket fill in the blanks that people have been looking in Banshee. The Rampart and the Wildcard, both newly designed and super tough travel bikes. The Rampart is the whip to handle both 4X and DH, while the Wildcard is meant for trickster Slope-stylers out there. 

2008 Atomlab Preview

atomlab fork
Here's a preview of a new DJ/Street fork from Atomlab. As most of you know Im sucker for short travel forks. This fork does peak my interest, its made out of steel, 60mm of travel, totally re-buildable, weights in at 5lbs. There is no oil on the inside so you dont have to worry about scratched stations or leaking oil after a killer crash. I think the best part about this fork is there nothing to tune, just ride as is. Just keep in mind its meant for folks who ride dirt jumps, street or park and wants a fork to take the edge from hard impacts and dont want fancy triple adjustments that will fail under the hardest riding sessions. Look for it in November from Atomlab
 
Also look for their HydroTwist Hydraulic Gyro for those who have the need to spin your bars till the cows come home.

King of New York

Once I have to give to Danny Parks and his staff to make sure the King of New York was a hit. With the help of Cassio on the mic keeping everyone in check and breaking down the action for the non-riders. The dj was mixing it up old to new for the riders to flow. And much swag provided by Zoo York and Scion to keep the crowd happy. I would have to say the event was fun to witness and fun. I cant wait till next year for the 20th anniversary of Mulley being open to ride.
kony highlight